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An Interview with Jeff Pedowitz of The Pedowitz Group
I had a chance to speak with Jeff Pedowitz, founder of The Pedowitz Group. Jeff is legendary in the Eloqua, Marketo and Marketing Automation communities, as many know. Having first got the MA bug at...
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Create a Marketing Automation Playbook
With the close of the Marketing Rockstar’s Guide to Marketo, I’ve decided to release the templates I used for the book. A few clients asked me for these templates so they could create playbooks or...
View ArticleEmail Deliverability and the Law – A Quick Rant
I came across a question about auto-subscribing leads to a company blog. I was very surprised at the question this late in the game. Here it is, without names: Is it appropriate, best practice to auto...
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Joining Perkuto
I am excited to announce that today I join marketing automation consultancy Perkuto, as their Marketo Practice Lead. Many of you may know Perkuto’s co-founders: Alexandre Pelletier and Youcef Bouayad...
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Marketo Summit 2014 Schedule
Hi folks, I’ll be at this year’s Marketo Summit with the team at Perkuto.com. If you’re interested in other sessions I recommend, please visit the Perkuto Blog. In the meantime, here is my rough...
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HubSpot Reviewed by a Marketo User
Over the past few months, a few of you might have noticed some HubSpot tracking code on my site. That’s because I’ve been testing HubSpot for today’s post. Before you freak out and think I’ve gone over...
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Marketing Automation Platform Review with Jay Famico of SiriusDecisions
Today, I spoke with Jay Famico, SiriusDecisions’ Technology Practice Director and author of SiriusView: Marketing Automation Platforms 2014, an important analysis of the state of the marketing...
View ArticleMarketing Automation Tips From Marketers
A few weeks ago, I asked you what your best marketing automation or Marketo tip was. Nine marketing rockstars responded with several tips and ideas that I was able to learn from as well. Well done and...
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The Quick Guide for Marketing Automation Success
Whether you are just starting your marketing automation journey or you’re ramping up to crush next quarter’s goals, there are some solid tips and tricks to achieve marketing automation success. I’ve...
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Achieve Closed Loop Marketing with a Phone Call
I am fortunate to meet very interesting people who are often top marketers. Sharing those conversations with you is one of my goals here at Marketing Rockstar Guides. I find these discussions are a...
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The Six Principles of Data Cleanliness for Marketing Automation
This post expands on my post at RingLead.com: Six Marketing Automation Principles to Keep Your Data Clean. Many marketers who are new to marketing automation suddenly discover their success on the job...
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Enterprise Marketing Automation with Expert Maneeza Aminy
Today I had the pleasure of interviewing one of the top marketing automation consultants, the fabulous Maneeza Aminy of Marvel Marketers. Her specialty is enterprise implementations and she kindly...
View ArticleMarketo December 2014 Release
Marketo provides system upgrades one to three times a quarter. As an end of year gift, Marketo has a new December 2014 release, which has a ton of tiny changes designed to make your life easier. In...
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How to Learn Marketing Automation
In the new year, do you want to learn Marketo? Do you want to learn the principles of marketing automation that will serve you well no matter which platform you use? Good! Read on… To become a...
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A Logic Lesson for Marketers
A marketing automation rockstar must understand basic logic. I believe we’re all database marketers at this point. Perhaps that isn’t your title, but it is your every day reality. Even designers must...
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Logic Pitfalls in Marketing Automation
One of the biggest mistakes I see is with the Job Title field. Most firms allow a free text entry in Title because Title is a personal value that can vary widely. Occasionally, a firm will use a Role...
View ArticleA Final Lesson in Logic for Marketers
In the past few weeks, we covered basic logic lessons for marketers and the finer points of Marketo logic operators. Beyond this, there is a whole world of logic and languages out there. I have seen a...
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Improve Marketing Automation with One Rule
Do you need better marketing automation? Start by treating your customers the way you would want to be treated in the same situation. “The first rule of any technology used in a business is that...
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Why Aren’t You Using Permission Marketing Yet?
As a marketer and marketing consultant, I have come across some situations where the database was not 100% opted in. Sure, you could always opt-out, but the mentality of the marketers was batch and...
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Marketing Automation Platforms Are Too Delicate
With the recent release of Marketo’s “Abort” button for email campaigns, we are finally taking a step to making Marketing Automation Platforms more robust against human error. But if you reached a...
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